![]() Men of all ages have a desire to keep their “family jewels” neat and presentable. Waxed bikini lines and male Brazilians are no longer reserved for athletes or bodybuilders. “More and more men are requesting the male Brazilian,” says Knapp. She emphasizes the importance of having a market for these services and technicians’ “need to have a confident and professional demeanor.” A trait also emphasized by Kelly Knapp, esthetician and owner of Just Waxing Las Vegas in Las Vegas, NV. But is it really a trend worth investing in? “Yes and no,” says Shoemaker. Male grooming clubs, market research and notable publications are talking about male pubic hair removal. The Mintel Group found that young men (ages 18 to 34) are the leading source of sales in personal care. Full-service grooming clubs are becoming a prevalent resource for masculine pampering- a type of sanctuary for men to receive facials, manicures and even bikini/Brazilian waxes without judgment or ridicule. There is a growing group of men who are seeking professional services-and not at the demand of their partner. Many men (and women) have told me how much they like that.” section on my website that answers all questions I have heard about men’s Brazilians. ![]() “Otherwise, I do not advertise male Brazilian services.” Contrary to this philosophy, Michelle Shoemaker, esthetician and owner of Oasis Beauty Boutique in Raleigh, NC, lists her male bikini and Brazilian waxing services on her website. “I only accept male waxing clients by referral, and they are normally very loyal,” said Desiree Cortez, an esthetician and laser hair removal professional at Skin Rejuvenation Clinique in San Antonio, TX. Most men visit the spa because their partners encourage them to share the same great service they have with their esthetician. Like women, they associate the practice of grooming and hair removal sexually appealing and hygienic. So why is performing a male bikini or Brazilian wax a taboo subject for most estheticians? “It just becomes hair removal, regardless of sex,” said Erica Arancibia, esthetician and owner at The Beauty of Waxing in Dallas, TX, who offers male Brazilian services. But let’s face it, both men and women grow pubic hair. ![]() Most people find a smooth bikini line attractive and acceptable for women. The Manzilian Published August 2014 in Les Nouvelles Esthétiques & Spa Magazine ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |